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Saint Clair Pioneer Block at Forefront of International Wine Label Design

29 October 2007

Awarded Runner-Up in Europe’s Wine Label of the Year 2007

Saint Clair’s Pioneer Block label has been named as Runner-Up in Europe’s prestigious Wine Label of the Year competition. Saint Clair was selected as one of 10 finalists from the 4,260 labels submitted.

The Pioneer Block label is designed by Tony Ibbotson (son of Saint Clair founders and owners, Judy and Neal Ibbotson). The labels are reflective of Saint Clair’s pioneering role in the Marlborough wine industry in New Zealand and use unique print techniques to create a stamp effect that also reinforces the hand made quality associated with this wine.

A big thank you to all the people who voted for the Pioneer Block label online. Congratulations to the winner of the major prize draw, Chandin Makan of Wellington, who encouraged her friends and family to vote and won the mixed case of award-winning Saint Clair Pioneer Block wines

Just announced is another design accolade for Saint Clair Pioneer Block. The label won the Best Packaging award at the Desktop Create Awards in Melbourne held in September. These awards are Australia’s only multi-disciplinary design awards.

Tony Ibbotson is responsible for all of Saint Clair’s creative design and runs an award-winning creative design business in Sydney.

Saint Clair’s specialist Pioneer Block range comprises small-parcel wines handcrafted to reflect the unique influence of terroir on grape varieties grown within the same region. All Pioneer Block wines are numbered according to the vineyard from which the grapes are harvested. Each wine also carries a label name linked to the origins of the home vineyard.

Pioneer Block wines are available at specialist fine wine stores and leading restaurants throughout New Zealand.